Our Story

It all started with our own child.

Kokoshi was created by a family who wanted more softness, more safety and more honesty in the products used every single day.

The Kokoshi family — where the story began
Maria, Kokoshi founder

From our home to yours

From a mother's daily routine to a brand families can trust.

As a mom, I wanted products I could trust every day — soft enough for sensitive skin, safe enough for my own child, and honest enough to recommend to other parents.

That simple idea became Kokoshi.

Every product we create starts with the same question: would we use this for our own family?

Maria, Kokoshi founder

Our journey

A story growing with every family we meet.

  1. Our daughter was born

    2022

    Our daughter was born

    The idea of Kokoshi started with everyday care at home.

  2. Searching for better quality

    2023

    Searching for better quality

    We studied baby care products, materials, softness and what parents really need.

  3. Kokoshi launched in the UAE

    16 June 2023

    Kokoshi launched in the UAE

    We introduced Japanese-quality diapers, wipes and baby care products for families in hot climates.

  4. Growing with parents

    2025

    Growing with parents

    More families started choosing Kokoshi for softness, comfort and trust.

  5. A family brand for everyday care

    Today

    A family brand for everyday care

    Kokoshi continues to grow with one simple promise: care we would choose for our own child.

Why we created Kokoshi

Three simple beliefs that started it all.

More softness

Products should feel gentle from the first touch.

More honesty

Parents deserve clear, reliable everyday care.

More trust

We choose products the same way we choose for our own family.

Craftsmanship

Why Japanese Technology matters to us.

We were inspired by Japanese attention to detail: soft materials, breathable construction, reliable absorption and thoughtful everyday design.

  • Soft touch materials
  • Breathable comfort
  • Reliable absorption
  • Designed for hot climates
  • Gentle for sensitive skin
Maria presenting Kokoshi Baby Diapers — Japan quality

For UAE families

Made for everyday life in the UAE.

Families in Dubai, Abu Dhabi and across the UAE need products that feel comfortable in a hot climate, arrive quickly and make daily care easier.

Advanced Absorption Technology

Breathable & Gentle Materials

Dermatologically Tested & Safe

Wetness Indicator Changes Color

Our values

What Kokoshi believes in.

  • Care starts at home
  • Parents should feel confident
  • Children should feel free
  • Quality should be felt, not just promised
  • Everyday products should make life easier
Kokoshi Family+ child holding Kokoshi Premium Changing Mats

Real life

Real life. Real family. Real Kokoshi.

Family together
Little girl smiling
Mom with Kokoshi Pants
Child holding a Kokoshi bag
Portrait of a child
Maria, Kokoshi founder

A mother's love

Care made with a mother's love.

Discover Kokoshi products created for everyday comfort, softness and trust.

Made for families across the UAE.

Kokoshi